Clayton Packard graduated from Loyola Marymount University with a degree in communication arts. He began his career as an ad sales account executive at KTTV in Los Angeles before becoming western sales manager for Wold Communications and then executive in charge of production for Prime Ticket network. He went on to spend two years with the Sacramento Kings, creating strategies for the Maloof Organization to increase the team’s television and marketing revenues — resulting in the launch of Comcast SportsNet West. Clayton was also part of the team that launched Fox Sports Net Northwest and was its general manager for 12 years.
Clayton joined PSSI Global Services in 2005, tasked with continuing the company’s impressive business growth. He is responsible for initiating and managing pricing, marketing and customer relations models that support, enhance and communicate the value of the PSSI Global Services brand to clients spanning the live sports, entertainment, news and corporate events industries. He has been instrumental in building an expansive client base for the company —the most diverse clientele in the industry — including live television producers from major television broadcast and cable networks, new digital media ventures, and independent organizations delivering content both domestically and internationally.